What is Agricultural Marketing in Nigeria? - Onlineworld.ng
Agriculture Marketing

What is Agricultural Marketing in Nigeria?

Sodiq J. Sodiq J.
March 22, 2023
What is Agricultural Marketing in Nigeria?

What is Agricultural Marketing in Nigeria?

Agriculture is a vital sector in Nigeria, contributing significantly to the country's economy. But have you ever wondered what happens to the products after they are harvested? How do they get from the farm to the consumers? The answer lies in agricultural marketing. So, what is agricultural marketing in Nigeria?

Agricultural marketing is the process of buying and selling agricultural products. It involves all the activities between the farmers and the consumers, including transportation, processing, packaging, and distribution. In Nigeria, agricultural marketing is an essential aspect of the agricultural sector and is crucial to the country's economic development.

In this article, we will explore the concept of agricultural marketing in Nigeria, its importance, and the challenges farmers and marketers face. We will also discuss the country's different types of agricultural marketing systems and the government's efforts to improve the sector. By the end of this article, you will better understand how agricultural products reach your table and the role of agricultural marketing in Nigeria's economy.

 Importance of Agricultural Marketing in Nigeria

1. It Generates Income

It Generates Income: Agricultural marketing is an important source of income for farmers in Nigeria. Farmers rely on selling their products to generate a living, and agricultural marketing helps them realize this potential. By providing an organized market where buyers can purchase farm produce from farmers directly, agricultural markets help increase the income these farmers generate. 

2. It Encourages Food Security

Agricultural marketing plays a vital role in Nigeria's food security by ensuring that food is available to the population efficiently and timely. By connecting farmers to buyers, agricultural marketing helps maintain freshness and food quality as it moves from farm to market. This helps reduce the risk of food shortages or bad harvests due to unforeseen weather conditions or other factors.

3. It Supports Local and Regional Economies

Agricultural marketing also helps to support the local and regional economies by providing employment opportunities for people involved in the sector, such as farmers, brokers, transporters, marketers, etc. This helps create a ripple effect of economic development that can benefit farmers and other community members.

4. It Adds Value

Agricultural marketing also adds value to agricultural products by enabling farmers to increase the shelf-life of their produce, process it into different forms, and package it for sale in different markets. This helps them add value to their products and makes them more attractive to buyers. 

The Government's Contribution to Agricultural Marketing in Nigeria

The Government of Nigeria has taken various steps to support agricultural marketing. The Nigerian government has established an Agricultural Credit Guarantee Scheme (ACGS) that provides guarantees to banks for small farmers and entrepreneurs in the agricultural sector. This helps them acquire needed capital to expand their operations and increase production.

The government also provides technical assistance to farmers and market vendors through the Agricultural Extension Services (AES) program. The AES provides farmers with training and advice on modern farming methods and agricultural marketing systems. This is intended to help farmers improve their production and increase their income.


Agricultural marketing is an essential aspect of the agricultural sector in Nigeria and plays a significant role in the country’s economic development. It is an important source of income for farmers, helps to ensure food security, supports local and regional economies, and adds value to agricultural products. 

Blog authors

Sodiq J.
Sodiq J.
successful businesses start with small steps but big ideas and I find great pleasure in putting into context and wordings profitable and feasible business ideas and agricultural practices in nigeria